2020-2021

Daniel Knaap – Personal Trainer in Copenhagen

Daniel, a personal trainer, sought to reach more of his ideal clients. I assisted him by creating an effective lead generation strategy. Today, Daniel can focus entirely on his passion for helping people lose weight, improve their health, and build strength, without the burden of managing his marketing efforts.

26%

Lower CPA

200%

Higher Conversion Rate

400%

Increase in website traffic

$38.000

revenue in 6 months

Challenges

Low website traffic
Limited insight into results
Not enough customer inquiries
Difficulties in conveying key messages

Solutions

Targeted Google & Facebook campaigns
New website = more conversions
Easy-to-understand reporting
High-quality video presentation

“It’s become so much easier to be a business owner!”

I run my own business and am truly passionate about what I do – but I found marketing overwhelming. Despite my dedication to my field and always giving my clients my best, I wasn’t getting enough inquiries.

Morten helped me set up my website and manage marketing on Google and Facebook – and it didn’t take long before I started receiving a lot of inquiries and plenty of work. Morten captured the essence of my brand and presented it in a way that shows who I am, what I can do, and why I stand out from the competition.

If you’re looking for highly professional support, a fantastic website setup, and a way to present your product that truly works – I can wholeheartedly recommend Morten. It has given me great momentum and peace of mind, allowing me to focus fully on my work.

Together with Daniel, I produced this video, which has proven to be an effective sales tool. We focused on ensuring that the video clearly showcases Daniel’s passion, personality, and professionalism.

See more at knaap.dk.

Focus Areas

Video Production
& Photo Shoot

I dedicated a day working together to film and capture photos for his website and Facebook & Instagram ads, aiming to showcase Daniel’s passion and professionalism.

Conversion Rate Optimization

I collaborated with Daniel to create a brand-new WordPress website that significantly improved user experience, strengthened his personal trainer brand, and boosted the conversion rate by 200% in just one month.

Tracking & Reporting

I implemented simple tracking and reporting, enabling Daniel to easily keep track of his spending on Google and Facebook ads compared to the number of leads he’s generating.

PPC – Google & Facebook

I created strategic campaigns in Google Ads and Facebook Ads, focusing on achieving the most significant results first. In just a few days, we dramatically multiplied traffic and leads to www.knaap.dk.