Unlocking potential between digital transformation and marketing

Unlocking potential between digital transformation and marketing

Hi, my name is Morten

I’m a Digital Specialist with 13 years of experience

I help businesses grow by enhancing their online brand and engaging customers. With a strong toolkit and extensive experience, I have a clear understanding of the digital landscape.

I lead commercial teams, aligning online strategies with business objectives, and pay close attention to performance data for better decisions.

Currently seeking a new opportunity with a passionate and committed team, eager to share my knowledge. I value a workplace that emphasizes teamwork and mutual support among colleagues.

Personal facts

  • Residing in Rødovre with my wife
  • Proud parent of twin girls
  • Enthusiastic about basketball (standing at 203cm)
  • Former drummer
  • Detail-oriented nature
  • Prominent C on Disc-model
  • More of a doer than a teller

Key skills

Leading
Commercial Teams

I empower and support my team, ensuring their growth and active participation in creating impactful initiatives that bring tangible results.

Digital Transformation

I excel in leading digital transformation projects, blending technical expertise with a user-focused approach to enhance operational efficiency and user satisfaction.

Strategic Development

I develop and execute effective digital strategies that optimize reach, engagement, and deliver measurable business results.

Digital Marketing

With a focus on data-driven insights, I specialize in creating captivating campaigns that successfully attract and convert high-quality leads.

Recent experience

Marketing Manager
– Capio Private Hospital

2022-now

  • Developing & Executing Online Strategy for Capio Privathospital
  • Leading Commercial Team
  • Leading Branding and Awareness Initiatives
  • Leading Performance Marketing Initiatives: Online Campaigns – Google Ads, Meta Ads, LinkedIn Ads
  • Leveraging marketing automation and tailored content for lead nurturing
  • Project Lead for new capio.dk (WordPress): wireframing, prototyping, project management
  • Leading Creative Production: Graphics and Video Production

Project Marketing Manager
– ABC Consulting Engineers

2018-2022

  • Responsible for development and execution of online strategy
  • Driving B2B (ABM) efforts through online and offline channels
  • Performance Marketing Lead – generating leads via digital channels/platforms
  • Utilizing marketing automation and tailored content for effective lead nurturing
  • Developing and maintaining CRM platform for strong customer relationships
  • Planning and executing webinars and physical events
  • Responsible for developing, improving, and maintaining www.abc.dk

Digital Marketing Manager
– Presidents Institute

2017-2018

  • Planned and executed digital marketing campaigns targeting international C-level and Senior Executives
  • Developed end-to-end marketing strategies to boost ticket sales for Presidents Institute’s biannual conferences
  • Created high-converting landing pages, email marketing, and PPC campaigns on Facebook, LinkedIn, and Google
  • Oversaw all video-related operations, including conducting interviews with C-Level executives and capturing content for Presidents Summit and other needs.

Video production

Utilizing my video production expertise, I have created compelling content that resonates across platforms. From concept to execution, I leverage techniques in visuals, narratives, and editing to captivate viewers and deliver impactful marketing messages.

How can I help?