12+ years of marketing experience
For the last 12 years, my professional focus has been on optimising business through digital channels – both strategically and practically. In short, I help companies generate leads and sell products through digital channels.
I’m always trying to put myself in the shoes of my customers – and more importantly, my customer’s customer. That’s how I approach business.
I am a results-driven and analytical marketer who thrives when put in position to assume ownership and create structure to deliver complex projects that are on brand, on time and on budget. My core competencies are: Lead generation, PPC, SEO, project management, video production & graphic production.
I’m a teamplayer, always aiming to optimise the way my team work to create an environment of constant improvement with keeping an eye on new trends in the marketing landscape.
10+ years of marketing experience
For the last 12 years, my professional focus has been on optimising business through digital channels – both strategically and practically. In short, I help companies generate leads and sell products through digital channels.
I’m always trying to put myself in the shoes of my customers – and more importantly, my customer’s customer. That’s how I approach business.
I am a results-driven and analytical marketer who thrives when put in position to assume ownership and create structure to deliver complex projects that are on brand, on time and on budget. My core competencies are: Lead generation, PPC, SEO, project management, video production & graphic production.
I’m a teamplayer, always aiming to optimise the way my team work to create an environment of constant improvement with keeping an eye on new trends in the marketing landscape.
Core competencies
Lead generation
I dive deep into the strategic planning, put your business goals frst and develop campaigns based on data and high-converting content. I build lead machines that generate valueable leads directly to your inbox.
Advertising
I develop and optimize your PPC campaigns so that they generate highly relevant traffic that convert to customers. I integrate all PPC efforts with your website and landing pages to optimize performance.
UX / CRO
I develop and optimize landing pages and to get as many leads out of the website traffic that you generate. My focus is not on (solely) aesthetics, but rather on creating excellent user experiences – based on user psychology and data.
Events
I help your company plan and execute commercial events that engage and activate your target audience. As a project manager, I take overall ownership of the process, making sure that your events become reality.
Recent experience
Marketing Manager – Capio Privathospital
2022-now
- Performance Marketing Lead – generating leads via digital channels/platforms including SEO, Google Ads, Facebook Ads, LinkedIn Ads etc.
- Driving B2B (ABM) efforts through both online and offline channels
- Project lead on developing the new capio.dk (WordPress) – project planning, developing prototypes and managing stakeholders
- Planning and execution of webinars and physical events
- Content production – Graphic production & Video Production
Project Marketing Manager – ABC
2018-2022
- Marketing lead, responsible for all marketing activities, generating leads via digital channels/platforms including SEO, Google Ads, Facebook Ads, LinkedIn Ads etc.
- Driving B2B (ABM) efforts through online and offline channels
- Developing and maintaining the CRM platform to support the development of strong customer relationships
- Planning and execution of webinars and physical events
- Responsible for developing, improving and maintaining www.abc.dk
Digital Marketing Manager – Presidents Institute
2017-2018
- Execution of digital marketing campaigns, targeting an international community of C-level and Senior Executives.
- From ideation to execution, developed marketing strategies across digital platforms to increase ticket sales for Presidents Institute’s biannual conferences
- Creating high-converting landing pages, email marketing campaigns and PPC campaigns across Facebook, LinkedIn and Google.
- Oversaw all video related operations including conducting video interviews with C-Level executives, capturing the Presidents Summit and various other content needs
High performing campaigns with automated marketing
With the rate of growth in the tech channel increasing every day the best way to stay ahead with marketing is fast becoming automation.
I help your compnay create high performing marketing campaigns that run on their own, generating leads & sales by automating your entire marketing process from planning campaigns to reporting. I help you find the right solution to realize your LeadGen-potential and create more agile campaigns.
Graphic production
I develop graphic material and produce engaging content for print and digital channels that engage and activate your target audience.
(Photoshop, InDesign, Lightroom)
Content Production
- Creatives for advertising
- Banners
- Content for website
Print media
- Posters
- Roll-ups
- Brochures
- Business Cards
- Offer material
Photography
- Portraits
- Product shots
- Photo editing
Video production
Over the last 6 years, I have produced videos for both large and small businesses. See a small selection below.
(Premiere Pro, After Effects)
How can I help?
T: +45 6131 2018
E: m.skov@me.com