Morten Skov – Digital Marketing Specialist

I grow your business through digital marketing & visual production

12 years of marketing experience

For the last 12 years, my professional focus has been on optimising business through digital channels – both strategically and practically. In short, I help companies generate leads and sell products through digital channels.

I always aim to optimise the way my team work to create an environment of constant improvement with keeping an eye on new trends in the marketing landscape. I am a results-driven and analytical marketer who thrives when put in position to assume ownership and create structure to deliver complex projects that are on brand, on time and on budget.

My core competencies are: Lead generation, PPC, SEO, project management, video production & graphic production.

I’m always interested in hearing about new opportunities. Let me know, if I can help your company in any way.

12 years of marketing experience

For the last 12 years, my professional focus has been on optimising business through digital channels – both strategically and practically. In short, I help companies generate leads and sell products through digital channels.

I always aim to optimise the way my team work to create an environment of constant improvement with keeping an eye on new trends in the marketing landscape. I am a results-driven and analytical marketer who thrives when put in position to assume ownership and create structure to deliver complex projects that are on brand, on time and on budget.

My core competencies are: Lead generation, PPC, SEO, project management, video production & graphic production.

I’m always interested in hearing about new opportunities. Let me know, if I can help your company in any way.

Digital marketing

Lead generation

I dive deep into the strategic planning, put your business goals frst and develop campaigns based on data and high-converting content. I build lead machines that generate valueable leads directly to your inbox.

Advertising

I develop and optimize your PPC campaigns so that they generate highly relevant traffic that convert to customers. I integrate all PPC efforts with your website and landing pages to optimize performance.

UX / CRO

I develop and optimize landing pages and to get as many leads out of the website traffic that you generate. My focus is not on (solely) aesthetics, but rather on creating excellent user experiences – based on user psychology and data.

Events

I help your company plan and execute commercial events that engage and activate your target audience. As a project manager, I take overall ownership of the process, making sure that your events become reality.

Selected cases

ABC – Consulting Engineers

As Marketing Project Manager, I was responsible for supporting and developing the sales & marketing activities in ABC, including the operation of B2B initiatives (Account Based Marketing) and the execution of the inbound marketing strategy (B2C). My work included a website relaunch, conversion rate optimization, SEO, PPC and video production.

Visit: www.abc.dk

Results (2019-2020)

50% increase in website traffic
3 mio. DKK increased turnover compared to 2018
29% increased conversion rate
20% increased ROAS

Presidents Institute – Summit

As Digital Marketing Manager, I was responsible for online ticket sales for the Presidents Institute’s biannual conferences at the Bella Center. The project involved development of high-converting landing pages, email marketing campaigns and PPC campaigns across Facebook, LinkedIn and Google Ads:

Visit: www.presidents-summit.com

Results (2 conferences in 2018)

700 sold tickets (value ~5000 DKK per ticket)
3.500.000 DKK in total

KNAAP – personal trainer

In this freelance project, I helped personal trainer Daniel Knaap generate leads through online marketing. The project included developmet of a new WordPress-website, content optimization, video production and advertising through Google Ads and Facebook Ads.

Visit: www.knaap.dk

Results (6 month period)

400% increase in website traffic
200% increase in conversion rate
Generated 250.000 DKK turnover

Graphic production

I develop graphic material and produce engaging content for print and digital channels that engage and activate your target audience.
(Photoshop, InDesign, Lightroom)

Digital content

Creatives for advertising
Banners
Content for website

Print

Posters
Roll-ups
Brochures
Business Cards
Offer material

Photo

Portraits
Product shots
Photo editing

Video production

Over the last 6 years, I have produced videos for both large and small businesses. See a small selection below.
(Premiere Pro, After Effects)

Let me know if I can help 🙂

T: +45 6131 2018
E: m.skov@me.com