Client

Presidents Institute

I managed online ticket sales for Presidents Institute’s conferences at the Bella Center, generating over 1 million DKK in ticket sales per conference. My work included developing high-converting landing pages, crafting email marketing campaigns, and executing PPC campaigns across Facebook, LinkedIn, and Google Ads.

15%

higher conversion rate

10%

lower CPC

350+

sold tickets

+1.000.000 DKK

revenue per conference

Challenges

  • Low revenue due to high price point

  • Narrow target audience

  • Short execution time due to tight deadlines

  • Too few tickets sold

Solutions

  • Developed high-converting landing pages, boosting conversions

  • Optimized PPC campaigns with targeted segmentation

  • Strategically focused on high-value areas

  • Sold over 350 tickets through combined efforts

Focus Areas

Effective PPC Advertising

I collaborated with an external agency to develop and execute PPC campaigns across Google Ads, Facebook, and LinkedIn. By focusing on precise targeting and segmentation, I achieved a high ROAS, generating over 200 ticket sales.

Production of Engaging Video Content

I produced a series of compelling videos for paid social campaigns, which enhanced performance on Facebook and LinkedIn ads, increasing engagement and click-through rates.

Development of High-Converting Landing Pages

Utilizing best-practice UX design in Adobe XD, I created landing pages that significantly boosted ticket sales, increasing the conversion rate by over 15%.

Effective Email Marketing (Lead Nurturing)

I implemented email campaigns and structured automation flows that resulted in the sale of more than 100 tickets, each valued at 6,000 DKK.

Video Production

TV-reklame til TV2 News og Kanal 3+ – Leading with Purpose

Teaser-video – “Leading with Purpose”

Intro-video til “Breaking Barriers”